It won’t give you everything you need. But it gives you a baseline for staying informed, and let’s face it, that’s about all many people have time for. Evening Edition has removed the stress and work of getting that information.
The blog 10,000 words has a post on how The Wall Street Journal has set up a Quotes Board on Pinterest. Each image is created using Photoshop. Innovation at work, but how useful has it really been in driving traffic to the site?
Over all, just 9% of digital news consumers very often follow news recommendations from Facebook or from Twitter on any of the three digital devices (computers, smartphones or tablets). That compares with more than a third, 36%, who very often go directly to news organizations on one of their devices, 32% who get news from search very often, and 29% who turn to some sort of news organizer site or app.
So what does that mean for news organizations that have been investing heavily in social media-based promotion?
First, the explosion of new mobile platforms and social media channels represents another layer of technology with which news organizations must keep pace.
Many more interesting points in the report, which says that mobile devices are helping to boost news consumption and long-form journalism.
And it might be comforting to know that “the most common way that people get news is by going directly to a news organization’s website or app.”
A newsroom that experiments with its own timeline tools
Some news organizations are not only building their own timeline tools but also using them effectively. A post from the ProPublica Nerd blog explains in some detail the kind of thinking and experimentation that goes into that kind of an effort. Of course, you have better control over things if you have built your own tool - and ProPublica has one called TimelineSetter. Yes, newsrooms could try it out - it’s open source.